Apple Opens Tower Theatre in downtown Los Angeles

Apple Tower Theatre opened this morning, returning the historic 1927 theatre to the downtown Los Angeles community. One of Apple’s most significant restoration projects to date, Apple Tower Theatre debuts as a fully renovated place for gathering, learning and exploring Apple’s latest product lineup.

Apple also launched Today at Apple Creative Studios, a global initiative that provides hands-on experiences and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.

Apple’s CEO, Tim Cook (centre right), and senior vice president of Retail + People, Deirdre O’Brien (centre left), welcome the first customers to Apple Tower Theatre. - Credit Apple

The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."

It is one of Apple’s most significant restoration projects to date; Apple Tower Theatre aims to inspire even more creativity in the heart of downtown.

Visitors enjoy Apple Tower Theatre’s balcony seating, now an accessible and flexible space for Genius Bar appointments. - Credit Apple

June 15 marked the first day that all Apple Store locations were open around the world, as public health restrictions begin to ease in many countries. O'Brien confirmed that all Apple Store locations are now open, adding that more people are getting out and about as life returns to a more familiar state.

O'Brien does not anticipate a "major shift" in operations moving forward, but Apple does continue to offer customers one-on-one shopping sessions with a Specialist as well as Genius Bar reservations at many locations. The retail chief expects Apple Stores to remain a "hub of activity" with free "Today at Apple" creative sessions and more. Apple has over 500 stores around the world.