Apple introduces iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max

Featuring a sleek and durable design, an advanced new dual-camera system for improved photos and videos in low light, and introducing Cinematic mode this years range has a slew of updates.

iPhone 13
iPhone 13 and iPhone 13 mini introduce major innovations in technology, including the most advanced dual-camera system ever on iPhone, a powerhouse chip, and an impressive leap in battery life.

Apple today introduced iPhone 13 and iPhone 13 mini, featuring a beautiful design with sleek flat edges in five gorgeous new colors.

Both models feature major innovations, including the most advanced dual-camera system ever on iPhone - with a new Wide camera with bigger pixels and sensor-shift optical image stabilisation (OIS) offering improvements in low-light photos and videos, a new way to personalise the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.


iPhone 13 Pro
The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom.


iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.


The battery life is 2.5 hours more than that of the iPhone 12.


Cinematic Mode in iPhone 13/mini/Pro
Cinematic mode records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments.


What's New? - iPhone 13

  • 5 new colors, including a subtle pink

  • 20% smaller notch with revamped TrueDepth camera system

  • Redesigned dual-camera system: biggest sensor ever and sensor-shift stabilization, faster night mode photos and much ultra-wide camera that allows in more light

  • Major video improvements with Cinematic Mode featuring rack focus

  • 28% brighter display up to 800 nits

  • Bigger internal battery with 1.5 more hours on iPhone 13 mini and 2.5 hours on iPhone 13 (wow!)

  • A15 bionic processor with 6-core CPU with 4 efficiency and 2 high-performance cores; new 4-core GPU

  • Updated 5G antennas work with the fastest 5G in more areas

  • New wallet accessory with find my support

  • $699 for iPhone 13 mini and $799 for iPhone 13



The iPhone 13 Lineup
iPhone 13 and iPhone 13 mini come in five beautiful aluminum colors, including (PRODUCT)RED, starlight, midnight, blue, and pink.


The phones pre-order this Friday and begin shipping to customers next week.


What's New? - iPhone 13 Pro/Max

  • Stainless steel finish with new Sierra Blue

  • 120Hz ProMotion LTPO display with 20% smaller notch

  • “Biggest camera advancement ever” Apple says, including 3x optical zoom telephoto lens, revamped ultra-wide lens with better low-light performance, and upgraded wide lens; macrophotography focus as close as 2cm; new photographic styles in real time; ProRes video also coming later

  • IP68 water-resistant

  • A15 bionic chip has 6-core CPU and 5-core GPU

  • iPhone 13 Pro gets 1.5 hours more battery life, iPhone 13 Pro Max gets 2.5 more hours

  • $999 for iPhone 13 Pro and $1,099 for iPhone 13 Pro Max

  • Pre-order all new iPhone 13 models on Friday, and they ship a week later on September 24


iPhone 13 Pro Lineup
iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes including graphite, gold, silver, and sierra blue.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.