applelive.org

When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

 

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

 

 

 

Effective February 4, 2021 | Archived versions | Download PDF

 

 

 

 

 

 

 

 

We build a range of services that help millions of people daily to explore and interact with the world in new ways. Our services include:

  • Google apps, sites, and devices, like Search, YouTube, and Google Home

  • Platforms like the Chrome browser and Android operating system

  • Products that are integrated into third-party apps and sites, like ads and embedded Google Maps

 

You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. And you can use many Google services when you’re signed out or without creating an account at all, like searching on Google or watching YouTube videos. You can also choose to browse the web privately using Chrome in Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used.

 

 

To help explain things as clearly as possible, we’ve added examples, explanatory videos, and definitions for key terms. And if you have any questions about this Privacy Policy, you can contact us.

 

INFORMATION WE COLLECTS

 

 

We want you to understand the types of information we collect as you use our services

We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most usefulthe people who matter most to you online.

The information we collect, and how that information is used, depends on how you use our services and how you manage your privacy controls.

 

When you’re using our website, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your cookie preferences across different devices and sessions.

 

Things you create or provide to us:

Information we collect as you use our services

Your apps, browsers & devices

 

We collect information about the apps, browsers, and devices you use to access our services, which helps us provide features like automatic product updates and dimming your screen if your battery runs low.

 

The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address and location, crash reports, system activity, and the date, time, and referrer URL of your request. 

 

We only collect this information when you use our service or your device contacts our servers. 

 

 

Your activity

 

We collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like. The activity information we collect may include:

 

If you use our services to make and receive calls or send and receive messages, we may collect call and message log information like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and messages.

 

Your location information

 

We collect information about your location when you use our services, which helps us offer features like driving directions for your

weekend getaway or showtimes for movies playing near you.

Your location can be determined with varying degrees of accuracy by:

 

 

The types of location data we collect depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices.

 

In some circumstances, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Google’s Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertisers to provide advertising and research services on their behalf.

 

We use various technologies to collect and store information, including cookiespixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.

 

 

WHY WE (AND GOOGLE) COLLECT DATA

 

We use data to build better services

 

We use the information we collect from all our services for the following purposes:

 

Provide our services

 

We use your information to deliver our services, like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.

 

Maintain & improve our services

 

We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services — for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.

 

Develop new services

 

We use the information we collect in existing services to help us develop new ones. For example, understanding how people organized their photos in Picasa, Google’s first photos app, helped us design and launch Google Photos.

 

Provide personalized services, including content and ads

 

We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you use Google products. And

 

Google Play uses information like apps you’ve already installed and videos you’ve watched on YouTube to suggest new apps you might like.

 

Depending on your settings, we may also show you personalized ads based on your interests. For example, if you search for “mountain bikes,” you may see an ad for sports equipment when you’re browsing a site that shows ads served by Google. You can control what information we use to show you ads by visiting your ad settings.

  • We don’t show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.

  • We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to. For example, if you see an ad for a nearby flower shop and select the “tap to call” button, we’ll connect your call and may share your phone number with the flower shop.

 

Go to Ad Settings

 

Measure performance

 

We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google

 

Analytics, a Google Analytics customer may choose to enable Google to link information about your activity from that site with activity from other sites that use our ad services.

 

Communicate with you

 

 

We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Google, we’ll keep a record of your request in order to help solve any issues you might be facing.

 

Protect Google, our users, and the public

 

We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Google, our users, or the public.

 

We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, Google Translate helps people communicate across languages by detecting common language patterns in phrases you ask it to translate.

 

 

We may combine the information we collect among our services and across your devices for the purposes described above. For example, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.

 

If other users already have your email address or other information that identifies you, we may show them your publicly visible Google Account information, such as your name and photo. This helps people identify an email coming from you, for example.

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

 

 

YOUR PRIVACY CONTROLS

 

You have choices regarding the information we collect and how it's used

 

This section describes key controls for managing your privacy across our services. You can also visit the Privacy Checkup, which provides an opportunity to review and adjust important privacy settings. In addition to these tools, we also offer specific privacy settings in our products — you can learn more in our Product Privacy Guide.

 

Go to Privacy Checkup

 

 

Managing, reviewing, and updating your information

 

 

When you’re signed in, you can always review and update information by visiting the services you use. For example, Photos and Drive are both designed to help you manage specific types of content you’ve saved with Google.

 

We also built a place for you to review and control information saved in your Google Account. Your Google Account includes:

Activity Controls

 

Decide what types of activity you’d like saved in your account. For example, you can turn on Location History if you want traffic predictions for your daily commute, or you can save your YouTube Watch History to get better video suggestions.

 

Go to Activity Controls

Ad settings

 

Manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads. You can

modify your interests, choose whether your personal information is used to make ads more relevant to you, and turn on or off certain advertising services.

 

Go to Ad Settings

 

About you

 

Control what others see about you across Google services.

 

Go to About You

Shared endorsements

Choose whether your name and photo appear next to your activity, like reviews and recommendations, that appear in ads.

Go to Shared Endorsements

 

Ways to review & update your information

My Activity

 

My Activity allows you to review and control data that’s created when you use Google services, like searches you’ve done or your visits to

Google Play. You can browse by date and by topic, and delete part or all of your activity.

 

Go to My Activity

 

Google Dashboard

 

Google Dashboard allows you to manage information associated with specific products.

 

Go to Dashboard

 

Your personal information

 

Manage your contact information, such as your name, email, and phone number.

Go to Personal Info

 

When you’re signed out, you can manage information associated with your browser or device, including:

  • Signed-out search personalization: Choose whether your search activity is used to offer you more relevant results and recommendations.

  • YouTube settings: Pause and delete your YouTube Search History and your YouTube Watch History.

  • Ad Settings: Manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads.

 

 

Exporting, removing & deleting your information

 

You can export a copy of content in your Google Account if you want to back it up or use it with a service outside of Google.

Export your data

 

You can also request to remove content from specific Google services based on applicable law.

To delete your information, you can:

 

Delete your information

 

And finally, Inactive Account Manager allows you to give someone else access to parts of your Google Account in case you’re unexpectedly unable to use your account.

 

There are other ways to control the information Google collects whether or not you’re signed in to a Google Account, including:

  • Browser settings: For example, you can configure your browser to indicate when Google has set a cookie in your browser. You can also configure your browser to block all cookies from a specific domain or all domains. But remember that our services rely on cookies to function properly, for things like remembering your language preferences.

  • Device-level settings: Your device may have controls that determine what information we collect. For example, you can modify location settings on your Android device.

 

 

SHARING YOUR INFORMATION

 

When you share your information

 

Many of our services let you share information with other people, and you have control over how you share. For example, you can share videos on YouTube publicly or you can decide to keep your videos private. Remember, when you share information publicly, your content may become accessible through search engines, including Google Search.

 

When you’re signed in and interact with some Google services, like leaving comments on a YouTube video or reviewing an app in Play, your name and photo appear next to your activity. We may also display this information in ads depending on your Shared endorsements setting.

 

 

When Google shares your information

 

We do not share your personal information with companies, organizations, or individuals outside of Google except in the following cases:

 

With your consent

 

We’ll share personal information outside of Google when we have your consent. For example, if you use Google Home to make a reservation through a booking service, we’ll get your permission before sharing your name or phone number with the restaurant. We’ll ask for your explicit consent to share any sensitive personal information.

 

With domain administrators

If you’re a student or work for an organization that uses Google services, your domain administrator and resellers who manage your account will have access to your Google Account. They may be able to:

  • Access and retain information stored in your account, like your email

  • View statistics regarding your account, like how many apps you install

  • Change your account password

  • Suspend or terminate your account access

  • Receive your account information in order to satisfy applicable law, regulation, legal process, or enforceable governmental request

  • Restrict your ability to delete or edit your information or your privacy settings

 

For external processing

 

We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

 

For legal reasons

 

We will share personal information outside of Google if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, legal process, or enforceable governmental request. We share information about the number and type of requests we receive from governments in our Transparency Report.

  • Enforce applicable Terms of Service, including investigation of potential violations.

  • Detect, prevent, or otherwise address fraud, security, or technical issues.

  • Protect against harm to the rights, property or safety of Google, our users, or the public as required or permitted by law.

 

We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.

 

If Google is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

 

 

KEEPING YOUR INFORMATION SECURE

 

We build security into our services to protect your information

 

All Google products are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

 

We work hard to protect you and Google from unauthorized access, alteration, disclosure, or destruction of information we hold, including:

  • We use encryption to keep your data private while in transit

  • We offer a range of security features, like Safe Browsing, Security Checkup, and 2 Step Verification to help you protect your account

  • We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems

  • We restrict access to personal information to Google employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

 

 

EXPORTING & DELETING YOUR INFORMATION

 

You can export a copy of your information or delete it from your Google Account at any time

 

You can export a copy of content in your Google Account if you want to back it up or use it with a service outside of Google.

 

Export your data

 

To delete your information, you can:

 

 

Delete your information

 

RETAINING YOUR INFORMATION

 

We retain the data we collect for different periods of time depending on what it is, how we use it, and how you configure your settings:

  • Some data you can delete whenever you like, such as the content you create or upload. You can also delete activity information saved in your account, or choose to have it deleted automatically after a set period of time.

  • Other data is deleted or anonymized automatically after a set period of time, such as advertising data in server logs.

  • We keep some data until you delete your Google Account, such as information about how often you use our services.

  • And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.

 

When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.

You can read more about Google’s data retention periods, including how long it takes us to delete your information.

 

 

COMPLIANCE & COOPERATION WITH REGULATORS

 

We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.

 

Data transfers

 

We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.

 

European requirements

 

If European Union (EU) or United Kingdom (UK) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your right to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.

For users based in the European Economic Area or Switzerland, the data controller responsible for your information is Google Ireland Limited, unless otherwise stated in a service-specific privacy notice. In other words, Google Ireland Limited is the Google affiliate that is responsible for processing your information and for complying with applicable privacy laws.

We process your information for the purposes described in this policy, based on the following legal grounds:

 

With your consent

 

We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalized services, such as ads based on your interests. We also ask for your consent to collect your voice and audio activity for speech recognition. You can manage these settings in your Google Account.

 

When we’re pursuing legitimate interests

 

We process your information for our legitimate interests and those of third parties while applying appropriate safeguards that protect your privacy. This means that we process your information for things like:

  • Providing, maintaining, and improving our services to meet the needs of our users

  • Developing new products and features that are useful for our users

  • Understanding how people use our services to ensure and improve the performance of our services

  • Customizing our services to provide you with a better user experience

  • Marketing to inform users about our services

  • Providing advertising, which keeps many of our services free (and when ads are personalized, we ask for your consent)

  • Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our services

  • Protecting against harm to the rights, property or safety of Google, our users, or the public as required or permitted by law, including disclosing information to government authorities

  • Performing research that improves our services for our users and benefits the public

  • Fulfilling obligations to our partners like developers and rights holders

  • Enforcing legal claims, including investigation of potential violations of applicable Terms of Service

 

When we’re providing a service

 

We process your data to provide a service you’ve asked for under a contract. For example, we process your payment information when you buy extra storage for Google Drive.

 

When we’re complying with legal obligations

 

We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process or an enforceable governmental request.

If you have questions, you can contact Google and our data protection office. And you can contact your local data protection authority if you have concerns regarding your rights under local law.

 

 

ABOUT THIS POLICY

 

When this policy applies

 

This Privacy Policy applies to all of the services offered by Google LLC and its affiliates, including YouTube, Android, and services offered on third-party sites, such as advertising services. This Privacy Policy doesn’t apply to services that have separate privacy policies that do not incorporate this Privacy Policy.

This Privacy Policy doesn’t apply to:

  • The information practices of other companies and organizations that advertise our services

  • Services offered by other companies or individuals, including products or sites that may include Google services, be displayed to you in search results, or be linked from our services

 

Changes to this policy

 

We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We always indicate the date the last changes were published and we offer access to archived versions for your review. If changes are significant, we’ll provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

 

 

RELATED PRIVACY PRACTICES

 

Specific Google services

The following privacy notices provide additional information about some Google services:

If you’re a member of an organization that uses Google Workspace or Google Cloud Platform, learn how these services collect and use your personal information in the Google Cloud Privacy Notice.

 

Other useful resources

The following links highlight useful resources for you to learn more about our practices and privacy settings.